Eternal Rouge Roses
Velvet red roses, cut this morning
Hand-tied by florists, cut within 48 hours of your doorstep, and wrapped with a card in your own words. Same-day across 120+ cities.
from 12,400+ deliveries this year

Same-day delivery
Order by 4 PM in 120+ cities.
7-day freshness
Wilts early? We replace it free.
Cut this morning
Farm to studio in under 48 hours.
Hand-written cards
Your message, our florist's pen.
Curated edits
Six edits our florists rebuild every week around what is actually at its peak.
Most gifted
Ranked by orders and review volume, refreshed weekly.
Velvet red roses, cut this morning
Twelve roses + single-origin truffles
Soft pink roses with lisianthus
Flowers that arrive mid-celebration
Shop by moment
Every occasion has its own rules. Pick one and we'll narrow the catalogue to what actually works.
Bouquet builder
Choose the flowers, the colour story, the wrap and the ribbon. The preview and the price update as you go — nothing hidden until checkout.
Start building01Pick your stems
12 varieties, priced per stem
02Choose a palette
Live preview updates instantly
03Wrap and ribbon
Five wraps, four ribbons
04Add a card
Handwritten by our florists

Seasonal collection
Nothing forced, nothing flown in out of season. These are the stems our growers are cutting right now — which is why they last longer and cost less.
Shop the seasonNot sure what to send?
Answer three questions and we'll match the catalogue to the moment and the budget — and explain why each one fits.
From the doorstep
Unedited notes from customers, collected after delivery.
Ordered at 11am for my mother's birthday and it arrived by 3pm, still cold from the studio. The peonies opened over four days exactly like the card said they would.
Ananya Mehta
Mumbai · Birthday
I have used three flower services and this is the only one where the photo matched what turned up. The bouquet builder let me avoid lilies, which my wife hates.
Rohan Iyer
Bengaluru · Anniversary
We used Bloomelle for the aisle and table florals. They did a video consult, sent a mood board, and stayed inside the quote. Rare.
Sara Fernandes
Goa · Wedding
@bloomelle
Behind the wrap — conditioning, styling and the occasional 6am delivery run.
Join 40,000 subscribers
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